 Michael Cross interviews Giorgio Bucci, CEO of Arteco Global and founder of the Italian Business Association of St Louis Giorgio, tell us something about yourself. Where are you from and what brought you to the United States? Specifically, tell us why you came to St Louis. I was born and raised in Faenza in the province of Ravenna. I came to St Louis in 2003 to work on a quality control internship at a manufacturing company called Hydromat. This company had strong ties to an Italian company owned by my family. Once I finished my internship, I decided to stay in St Louis. I continued my learning path for a period of two years and obtained a Masters in Business and Administration at Saint Louis University. What prompted you to be an entrepreneur in the United States? Once I finished my studies at Saint Louis University, I had the intuition that the physical security market was growing rapidly. I gradually married the core business of Arteco, a company that, at the time was directed by my father, Carlo Bucci, from industrial electronics (PLC and CNC) to security in the field of intelligent video surveillance. I thus helped to open Arteco's first foreign subsidiary here in St Louis in 2005 because I was aware that the American market was more inclined to welcome new technologies than the Italian national market. Since that time I have always lived in St Louis and contributed to the growth of Arteco especially throughout the United States. Why did you choose St Louis to start your business? The fact that St Louis is a city which is perfectly geographically positioned to serve the American domestic market certainly has contributed to the opening of Arteco in the Midwest. Furthermore, at that time, I already had an advanced network of acquaintances in the St Louis area and therefore staying after my studies at Saint Louis University was undoubtedly the most logical step and a decision that proved to be a winning one. What are the key factors that have made your business so successful? In my opinion, companies are made up of people. Knowing how to choose the right people to surround yourself with is undoubtedly the most delicate and important choice for an entrepreneur. After almost 20 years in business, I can proudly say that the success of Arteco Global is primarily due to the people who have worked on the company's growth over the years. The new challenges we are working on are to move the professional video surveillance market towards a recording revenues model, with our software given on a monthly or quarterly fee. What advice would you like to give to aspiring Italian entrepreneurs when starting their business in the United States? I feel I can tell future entrepreneurs that it is precisely their motivation and determination which determines whether or not they will be successful. It is already difficult to be self-employed, plus at the beginning, here in the United States, there are further obstacles, such as work and residence permits, so you need to have even more determination and do more work. Where I come from, we say: "put your head down and pedal". How did the idea of the Italian Business Association of St Louis come about? The Italian community in St Louis is growing rapidly and is well organized with many volunteers, thanks to leaders with long term vision such as Cav. Franco Gianotti, Scott Hoff, Giovanna Leopardi and the interviewer himself, Michael Cross, whose idea it was to found this great community. I think that now the time is right to assist these many cultural and linguistic activities with business ones. The purpose of the Italian Business Association is simply to facilitate and help relationships between St Louis and Midwestern companies that want to enter the Italian market and vice versa between Italian companies that want to undertake a path in the United States and in particular in St Louis and in the Midwest.
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